Pushpa 2: The Rule, starring Allu Arjun, Rashmika Mandanna, and Fahadh Faasil, has continued its phenomenal run at the global box office on its 27th day. Released on December 5, 2024, as the sequel to the 2021 hit Pushpa: The Rise, the movie has shattered records and is set to join the exclusive Rs 1800 crore club. The film is now eyeing the prestigious title of the highest-grossing Indian film ever, with Aamir Khan’s Dangal as its next target.
A New Year Boost for Pushpa 2
The holiday season has been a boon for the film. On New Year’s Eve, Pushpa 2 recorded a notable surge in collections, earning an impressive Rs 7.65 crore globally on day 27, according to early estimates by Sacnilk. The film witnessed strong occupancy rates across languages:
- Telugu: 15.51% occupancy with over 600 shows nationwide
- Hindi: 19.15% occupancy with approximately 3000 shows
In terms of regional collections, the breakdown is as follows:
- Telugu: Rs 1.17 crore
- Hindi: Rs 6.25 crore
- Tamil: Rs 20 lakh
- Kannada: Rs 2 lakh
- Malayalam: Rs 2 lakh
This exceptional performance has placed Pushpa 2 leagues ahead of other recent releases, including Varun Dhawan’s Baby John, which struggled to gain traction despite its Christmas release.
Global Box Office Numbers and Records Broken
As of day 27, Pushpa 2’s global gross stands at Rs 1760 crore, as confirmed by Mythri Movie Makers. This staggering figure has already surpassed the lifetime collections of Prabhas’ Baahubali 2: The Conclusion, making Pushpa 2 the second-highest-grossing Indian film of all time.
The Hindi version alone has contributed a whopping Rs 1100 crore, showcasing the film’s pan-India appeal and its ability to attract non-Telugu-speaking audiences. The movie is now within striking distance of Dangal’s Rs 2070.3 crore global record.
Critical and Commercial Triumph
Pushpa 2’s success lies not just in its box office numbers but also in its ability to captivate audiences with its storyline, performances, and music. Allu Arjun’s portrayal of the titular character has garnered widespread acclaim, with many calling it his career-best performance. Additionally, Devi Sri Prasad’s soundtrack has added to the film’s charm, with chart-topping songs like “Oo Antava Oo Oo Antava” continuing to trend globally.
Factors Contributing to Pushpa 2’s Success
Strategic Release and Marketing
The makers of Pushpa 2 executed a well-planned release strategy, with preview screenings on December 4 creating significant buzz. Promotions targeted both metro cities and Tier-2 and Tier-3 markets, ensuring widespread reach.
Holiday Advantage
The film’s December release capitalized on the Christmas and New Year holidays, leading to packed theaters during the festive season. In Telangana, ticket prices were temporarily increased until December 23, further boosting revenue.
Lack of Competition
Pushpa 2’s dominance was aided by minimal competition at the box office. With no major releases during the same period, the film enjoyed an extended, uninterrupted run in cinemas.
Challenges and Controversies
While Pushpa 2 has been a resounding success, it has faced its share of criticism. Filmmaker Vikramaditya Motwane and other industry insiders have raised concerns over the ‘monopolization’ of multiplexes, accusing the makers of limiting screen availability for other films. Despite these controversies, the audience’s love for Pushpa 2 has remained unwavering.
Read Also – Baby John Box Office Day 4: Varun Dhawan’s Film Crosses Rs 20 Crore
What’s Next for Pushpa 2?
With the Rs 1800 crore milestone within reach, Pushpa 2 is now focused on overtaking Dangal’s global record. The film’s strong performance in international markets, especially the USA, UAE, and Australia, is expected to drive it closer to this goal in the coming weeks. Analysts predict that if the momentum continues, Pushpa 2 could become the highest-grossing Indian film by mid-January 2025.
